Christmas greeting for an advertising agency. The recipient could upload videos using the stencils and share them with other community members.
CDEC (Spanish Creative Club) 2007 Entry

Corporate image campaign for Honda following its tagline ‘The power of dreams”. Each piece is focused in one benefit that Honda developed through its research in technology. Here they are some of them.

ACC, Maintains a safe distance./AFS, Adaptive front lighting system./CMBS. Crash mitigation breaking system./Pop-up hood, The bonnet automatically raises to reduce impact./SH-AWD. The only intelligent traction on all wheels.

El Sol 2007 Gold

Laus (Awards of communication and design) 2007 Gold

The main challenge was to get back to the top ranking position among core runners. The strategy was to focus the message in the psychological singularity of our target. Three months after launching the campaign, it had accomplished all its goals.

El Sol 2007 Grand Award

El Sol 2007 Press Award

El Sol 2007 Gold

CDEC (Spanish Creative Club) 2007 Silver mention

Cannes Lions 2007 Entry

Launching campaign for the new Honda Accord. The commercial is based in the ACC technology that allows to keep a safe distance between cars.

El Sol 2007 Bronze
Cannes Lions 2007 Entry
CDEC (Spanish Creative Club) 2007 Entry

Starlings

Final ad of the campaign to promote Madrid for the 2012 Olympic Games. The campaign was a success in publicity terms. Four years later after London was finally selected, Madrid was again a candidate city for the 2016 Olympic Games. May be following the spirit of the Madrid dos mil y algo ” Madrid two thousand and something” campaign.

Laus (Awards of communication and design) 2006 Entry

This was the first Amnesty International campaign against sex discrimination in Spain. It was created in a partnership with the Bilbao City Council, Spain.

Amnesty International / Death Penalty

Campaign for the abolition of the death penalty. The challenge was to transmit the ethical paradox that killing a killer contains. After launching the posters, Amnesty International decided to expand the idea to the formats as postcards as a direct mail piece.

CDEC (Spanish Creative Club) 2005 Silver mention

Eurobest 2004 Gold

N.Y. Festivals 2004 Silver

Direct mail piece for the most influent spanish journalists before the Iraq war. The clock would remember them the heavy bombings during the first days of the conflict.

CDEC (Spanish Creative Club) 2004 Entry

Ad spot awards 2005 First Prize

For the first time the entire Star Wars saga was on TV. Canal + wanted to celebrate it with the old and new fans renewing their expectation.

Campaign for the young lifestyle magazine of the most influential spanish newspaper, El Pais. The idea uses the youth reactant attitude, creating a fake ultra conservative social movement against the magazine laid back spirit.

CDEC (Spanish Creative Club) 2002 Entry